Choose products that travel
The best marketplace products in decor are those that survive parcel shipping and fit a small box. Before you look at design, look at weight, size and fragility.
| Easier online | Harder online |
|---|---|
| Cushion covers, throws, towels, bed linen | Large glass vases and hurricanes |
| Fabric storage boxes, baskets that nest | Floor mirrors and framed glass |
| Silent wall clocks, metal signs | Upholstered chairs and armchairs |
| Bathroom accessories, no-drill shelves | Sets of wine glasses without inner packing |
| Artificial stems and small potted plants | Large artificial trees |
Textiles are forgiving: they do not break, they compress and returns can usually be resold. Glass and ceramics can sell well online, but only with packaging designed for parcels.
Packaging designed for parcels
Factory export packing is designed for pallets and containers. A parcel network is harder: single cartons are dropped, stacked and sorted by machine. For fragile items, plan:
- An individual product box with moulded pulp or cardboard inserts.
- A shipping carton that has passed a drop test for parcel handling.
- Sets of glasses or plates with dividers for each piece.
- Mirrors with corner protectors and a rigid back panel.
Breakage cannot be removed completely, but it can be measured. Track breakage per product in the first months and change the packaging before you reorder.
Size, weight and fees
Marketplace fulfilment and parcel carriers charge by size and weight bands. A few centimetres can move a product into a more expensive band. Ask the factory for the packed dimensions and weight before you order, and design the gift box to the band, not the other way round. Flat-packed furniture and nesting baskets help; hard cases and wide boxes do not.
The GPSR data on every listing
Since 13 December 2024 the General Product Safety Regulation (EU) 2023/988 requires online offers of consumer products to show:
- The manufacturer's name, postal address and electronic contact.
- Where the manufacturer is outside the EU, the name and contact of the responsible person in the EU.
- Information to identify the product, such as a picture, type and batch or model number.
- Warnings and safety information in the language of the country where it is sold.
Amazon, Allegro and eBay have added fields for this information, and listings without it can be blocked. When you buy through an EU importer, the importer's data goes in the responsible-person field. We provide this data for every product we supply, along with the label texts.
Category-specific information
- Textiles. Fibre composition in the language of each marketplace country, as required by Regulation (EU) 1007/2011.
- Tableware and glassware. Food-contact suitability, dishwasher and microwave use per supplier data, and the declaration of compliance on request.
- Candles. Safety symbols according to EN 15494, and CLP information for scented candles where the fragrance requires it.
- Mirrors and shelves. Fixing instructions and the maximum load per supplier data.
Listings that reduce returns
Most decor returns come from expectations, not defects. The colour looked different, the vase was smaller than expected, the throw was thinner. Good listing content is cheaper than a return.
- Dimensions in the first lines. Height, diameter, opening size for vases, frame inner and outer size, rug size with tolerance.
- A scale photo. The product next to a sofa, a book or a hand.
- Honest colour. Photograph in daylight and mention that reactive glazes and natural fibres vary from piece to piece.
- Material in plain words. Stoneware or porcelain, soda-lime glass, 100 % cotton 500 gsm, velvet of 100 % polyester.
- Care and use. Washing temperature, dishwasher use, indoor use only for some lanterns and metal items.
Ask us for factory photos and specifications with the offer, and photograph your own approved sample for the listing so that what customers see matches what they receive.
Packaging EPR and registration numbers
Many countries require sellers to register packaging under extended producer responsibility schemes, such as LUCID in Germany, BDO in Poland and Triman rules in France. Marketplaces increasingly ask for the registration number before you can sell in a country. Plan the countries you will sell in, and register before the stock arrives. Textiles and furniture have their own EPR schemes in some countries, notably France.
Private label for online sellers
On a marketplace, a product sold by many sellers competes on price alone. A private label version, with your logo, your own colours and your own box, gives you your own listing and your own reviews. Typical options in decor:
- Logo on a woven label, a hang tag and the box for textiles.
- Custom colours for cushion covers and throws.
- Custom glaze for mugs and vases.
- Your own scents and labels for candles.
- Your own EAN codes and multilingual inserts.
Private label usually starts from 300 pieces per model. Read more on our private label page.
Delivery to your warehouse or fulfilment centre
We import, clear customs in Poland and deliver within the EU. Goods can be labelled with your barcodes and delivered to your own warehouse or to a fulfilment centre, by pallet or by carton, according to the centre's rules. Our logistics page explains the options.
Start small, test, then scale
Order a small first batch of several catalogue products, measure sales, returns and breakage, and only then invest in private label for the winners. Our page for online sellers describes how we work with marketplace accounts.
